Fascinated with lolita wear, Bai Cai and Yue lauched White Moon in 2011. The new lolita brand in China- White Moon, also called Bai Yue in Chinese, is named after the two founders – Bai Cai and Yue. Both of them are designers of the brand. Besides, Bai Cai is also responsible for photographing and artistic design. Oh, she is also a still model occasionally. While Yue is also in charge of plate making, quality monitoring and factory management.
“Before knowing lolita wear, I was neither fond of shopping nor good at dressing, photographing or using photoshop,” Bai Cai notes. To another desinger – Yue, she has been fond of dreamy clothes and like making clothes since she was young. This makes sense that she loves lolita clothes. If they do not have the chance to meet, Bai Cai perhaps is a civil servant now, while Yue maybe is a teacher. “We are lucky to know each other,” Bai Cai and Yue explain.
The design inspiration of White Moon mainly comes from girl’s comics. Both Bai Cai and Yue have been fascinated by girl’s comics since childhood owing to the romantic stories, and the beautiful outfits of heroines, featuring sweet bowknot, dreamy ruffles, princess skirt. The Rose of Versailles, The Count’s Daughter, and Glitter are their favorite comics. White Moon features a line of classical, sweet, and country syle lolita clothes. Girls who are happy with Sweet Lolita Style will love with White Moon.